Rupert Murdoch surprised by MySpace growth
By Diane Mermigas, Reuters, Tuesday, July 25, 2006; 5:58 AM
Excerpt from The Hollywood Reporter interview:
"THR: WHERE DO YOU ENVISION TAKING MYSPACE IN THE U.S. OVER THE NEXT YEAR?
Murdoch: We would have to keep making it a better experience, whether it was instant messaging or voice or what. We're looking at all the alternatives to make it stickier. There are crazy proponents who contend that it is just a young person's craze and it will all go away. We're having to see that it doesn't. We have to find ways, without destroying its character, of getting more advertising revenue."
http://www.washingtonpost.com/wp-dyn/content/article/
2006/07/25/AR2006072500217.html?nav=rss_technology
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